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Besunyen Holdings Company Limited (the “Company”) and its subsidiaries (collectively, the “Group”) is a leading provider of therapeutic teas in China, mainly engaging in the development, production, sale and promotion of therapeutic teas. For the last 14 years, the Group has always been focused on the business of the Besunyen Detox Tea and Besunyen Slimming Tea (the “Two Teas”). The Two Teas recorded an accumulated sales volume of over 3 billion bags, with an accumulated sales of over RMB4.5 billion as of the end of 2014.

The production base of the Group is located in Fangshan District, Beijing. The production plant and the production process are in compliance with the requirements of the national GMP standards. As for production, the C24 tea bag packaging machine introduced from IMA, an Italian company, is the key equipment used, production lines assembled thereunder are of state of the art level.

The therapeutic teas, the proprietary R&D products of the Group, are formulated on the basis of natural Chinese herbal-based medicine and tea leaves, providing safe, effective, price-competitive and convenient-to-use healthcare products for those with mild or recurring health problems, as well as those seeking to maintain healthy body and lifestyle.


In 2014, substantially all of the Group’s revenue was derived from the sale of the Group’s two bestselling products, namely Besunyen Detox Tea and Besunyen Slimming Tea. According to the findings of a survey conducted by an independent third party research institute, in 2014, these two products were the number one leading therapeutic tea product in the laxative and slimming products markets in China respectively, and in terms of retail sales value, accounted for 21.67% and 42.69% of market share of laxative and slimming products sold through retail pharmacies in China respectively.


The Group divides our sales regions across the country into 13 large regions and 44 districts, spanning across 31 provinces, autonomous regions and municipals. As at 31 December 2014, the Group had a total of 102 distributors and 480 sub-distributors, and served about 125,000 over-thecounter (“OTC“) pharmacies and retail terminals in shopping malls and supermarkets via the distributors, sub-distributors and the sales team directly under the Group. Moreover, by means of the dynamics of brand attraction and channels’ promotion, the sale of the Two Teas has a coverage of about 400,000 OTC pharmacies across the country.


                     


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(852) 3970 2110 (852) 2598 1588 besunyen@wsfg.hk
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