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Chief Executive Officer

Mr. ZHAO Yihong is our co-founder, Chairman and Chief Executive Officer and was appointed  as  an executive Director of  our Company in  August 2009.  Mr. Zhao is  also a  member of  the remuneration committee  and the nomination committee of our Company and a  director  and  the  legal  representative  of  various  subsidiaries of our Group. Mr. Zhao is primarily responsible for our Group’s overall strategic planning and the management of our Group’s business. Mr. Zhao established  Beijing  Outsell  in  2000  and  embarked  on  the  business of production and  sale of therapeutic tea  products, and  has  played a  vital role in  the  development of  our Group. Mr. Zhao has 29  years of  experience in  food and beverage industry in  the PRC. Between 1988  and   1991, Mr. Zhao has served as an officer at the Jinan  Municipal  Bureau  of  Grain  of  the  Shandong  Province. Between 1991 and 2000,  Mr. Zhao  served  in  various  positions,  including  a  sales  and  a  vice  manager, responsible for the beverage business in the Northern China region, at Ting Hsin International Group, a food conglomerate in the PRC. Mr. Zhao graduated from China Coal Economic College, now known as Shandong Technology and Business University, in 1988 with a  bachelor’s  degree  in  economics.  He  completed  the  China  New Entrepreneur Development Program, a  joint program sponsored by  the  Enterprise Research Institution, DRC-  ERI and the Stanford Center for Professional  Development,  in  2006  and  obtained  an  executive  master  of  business administration degree from The Hong Kong University of Science and Technology in 2012. Mr. Zhao is currently a council member and an adjunct professor of Shandong  University  of  Science  and  Technology.  Mr.  Zhao is the spouse of Ms. Gao Yan, our Vice Chairman and executive Director.


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